Event Schedule

Day 1 - Thursday, January 20, 2022

Host Maryanne Dersch

Let's Get This Party Started

10:30 am Eastern
(9:30 am Central, 8:30 am Mountain, 7:30 am Pacific)

Welcome & Opening Remarks

Liz London

Causability: The New Way To Crowdfund

Kevin Schulman

How To Use Linguistic Science To Improve Your Donor Communications

11:00 am Eastern
(10:00 am Central, 9:00 am Mountain, 8:00 am Pacific)

Kevin Schulman is an academically trained social scientist with years of experience in the commercial and non-profit sector.

He is the founder of DonorVoice, the only behavioral science fundraising agency in the world and DVCanvass, the only canvassing and telefundraising company built on behavioral science delivering acquisition plus retention service.

Kevin developed the Commitment Model to measure the donor relationship strength and the TrueQuality Score so telefundraising and canvassing can measure, manage and deliver quality.  His work serves as foundation for the number one, best-selling fundraising book, “Retention Fundraising, The New Art and Science of Keeping Your Donors for Life” and he is the Managing Editor for the Agitator/DonorVoice blog, a top 5 fundraising blog globally.

Michael Hoffman

Accelerate Your Impact: How To Use Authentic Video Stories From Real People To Advance Your Mission

12:15 pm Eastern
(11:15 am Central, 10:15 am Mountain, 9:15 am Pacific)

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year.

Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to nonprofit leaders on engagement strategy.

Amy Fazio

5 Key Steps To Engage Your Community & Magnify Your Mission

1:30 pm Eastern
(12:30 pm Central, 11:30 am Mountain, 10:30 am Pacific)

Amy Fazio has been helping organizations build and engage their community, raise money, and fast-track their BIG VISION for 25 years. Using her signature framework, the Magnify Your MissionTM System, she helps nonprofit executives at every stage of growth declutter the busyness to create more money, mission, and peace of mind without the burnout.

Her passion for community organizing led her to get a master’s in political science studying social movements. How do people and dcommuit7es create the change they want to see.  Amy believes in the community is the catalyst to achieving epic results and big change.

While serving as CEO of a national trade association, Amy and the team achieved unprecedented success by using her signature community-building model to engage and galvanize our members. And in 2018, she used these same principles as a candidate for Pennsylvania State Office to mobilize a record number of voters.

In addition to supporting her clients in the Nonprofit CoLAB,  she currently serves as an elected school board member and teaches community & Civic Engagement at Penn State Beaver.

Community building and fundraising are all about bringing people together around things they care about to exercise their power and make BIG CHANGE HAPPEN.

More than a mission, it’s a movement – www.amyfazio.com

Tosha Anderson, CPA, MBA

How To Raise Money With Your Financial Statements

2:45 pm Eastern
(1:45 pm Central, 12:45 pm Mountain, 11:45 am Pacific)

As Founder & CEO of The Charity CFO, Tosha Anderson committed her career to working with nonprofits across the United States, with a focus on financial thought leadership, unique accounting guidance, and fiscal management. After realizing an industry need for specialized accounting services with limited financial resources and an increasing pressure to keep costs low, the nonprofit enthusiast has helped hundreds of nonprofits achieve best accounting practices. 

Prior to this role, Tosha spent more than 15 years working alongside nonprofits in many capacities, including as an auditor, as a Chief Financial Officer (CFO), as a board member, as a volunteer, and as a knowledgeable consultant. 

Tosha holds a master’s in business administration from Webster University, and a bachelor’s degree in accounting from Saint Louis University. Additionally, she is also a Certified Public Accountant (CPA). 

Tosha’s exposure to hundreds of nonprofits at all levels makes her an invaluable resource on accounting topics, but also fundraising, growth strategy, organizational management, and more.

Her outgoing personality and modern management style set her apart in the sometimes stodgy world of accounting. And that’s made her a sought-after speaker and thought-leader in the world of nonprofit accounting.

Larry Johnson

Best Practices: The Ultimate Oxymoron

4:00 pm Eastern
(3:00 pm Central, 2:00 pm Mountain, 1:00 pm Pacific)

Larry Johnson, founded The Eight Principles™, believing in the simple, the practical and the joyful.  The Eight Principles’ continuous learning platform for fundraising is unique in the market.

He is the author of the award-winning book, The Eight Principles of Sustainable Fundraising, and is named to the top 15 fundraising consultants in the US and Canada by the Wall Street Business Network.  The Association of Fundraising Professionals named Larry Outstanding Development Executive of 2010.

Larry’s thirty-year career spans both program development and capital fundraising.  After serving with the nation’s leading consultancy, he served four institutions of higher learning as chief advancement officer and has led successful capital funding efforts which were local, regional and national in scope with objectives ranging from $650K to $200M.

He serves on both nonprofit and corporate boards including the advisory council of The Carter Center, the philanthropy of the 39th President of the United States.  

Larry has coached the staff and volunteers of hundreds of nonprofit organizations in the United States, Canada and Great Britain.

Larry enjoys horseback riding in the Rockies, skiing in Sun Valley, taking to the road on his Harley and just reading a good book.  He believes life should be fun and just a little bit risky.

Maryanne Dersch

Get To Yes: 3 Secrets To Hearing Yes Faster, More Frequently, And With Less Follow-up (Part 1)

5:15 pm Eastern
(4:15 pm Central, 3:15 pm Mountain, 2:15 pm Pacific)

Maryanne Dersch specializes in helping nonprofit leaders increase their influence and be the change agents they have always wanted to be without feeling rejected, ineffective or pushy.

She has spent almost thirty years working in the nonprofit world helping organizations communicate more effectively internally and externally.

She is the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It, and the founder of Up Level Your Influence leadership program. She is leading a movement to change “nonprofit" to “human investment company" to accurately reflect the contributions of the sector.

She’s known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.

Day 2 - Friday, January 21, 2022

Host Maryanne Dersch

Let's Get This Party Started!

10:30 am Eastern
(9:30 am Central, 8:30 am Mountain, 7:30 am Pacific)

Welcome & Opening Remarks

Liz London

Causability: The New Way To Crowdfund

Marcy Heim

Creating A Joyful Giver – Engagement That Attracts Major Gifts NOW!

11:00 am Eastern
(10:00 am Central, 9:00 am Mountain, 8:00 am Pacific)

Marcy Heim, CFRE, CSP, PLCC, inspiring speaker, life coach, author, singer and mom, provides the mindset and tools for those who want to live their BEST lives and transform the world through generosity.

With impactful relationship management, plus 30 years of in-the-trenches major gift fundraising and management success, she’s passionate about creating the beliefs and actions that will lead you to more money and more joy.

Her workshops, keynotes, group and VIP coaching packages combine positive mindset with best-practice techniques for dramatic fundraising and team-satisfaction results. 

Bethany Snyder

All About The Base: Advocacy As A Donor Engagement Tool

12:15 pm Eastern
(11:15 am Central, 10:15 am Mountain, 9:15 am Pacific)

Bethany Snyder, MPP is the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations.

With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy world – as a grassroots advocacy director, a lobbyist, a consultant, a communications director, and a US Senate staffer.

She knows how to turn your unengaged members and donors into active – and dependable – advocates. So your organization can pass your policy agenda – and build your political power beyond the Capitol corridors.

Sonia Saleh

Using Boards To Attract Donors

1:30 pm Eastern
(12:30 pm Central, 11:30 am Mountain, 10:30 am Pacific)

Sonia started Uplifting Nonprofits in 2010 with a crazy mission to “save” the world. Today, her mission is to bring mastery of fundraising to nonprofits, so they can be more successful in their missions.  She recognized that successful fundraising remains the number one challenge for most nonprofit Boards. So she set out to change it because she knows from personal experience that overcoming fundraising blocks and struggles is possible and achievable.

Having worked both in the for-profit and not-for-profit world, Sonia brings together this level of understanding when teaching the art of fundraising to nonprofit executives and board members. 

Known for program Unleash Your Inner Fundraiser, it is about accessing new thinking with brain science and unlocking the mysteries of fundraising. Her clients learn how to double their fundraising results while becoming comfortable and confident in their own voice.

Coming from a multicultural background and speaking 3 languages – Arabic, French, and English – Sonia brings diverse perspectives and cultures to the table. She loves to travel and eat potato chips. She has been a member of Rotary for 10 years and in 2022 will be District Governor, engaging over 1500 members.

LeeAnn Marie Webster

Attracting Donors With eMail Marketing

2:45 pm Eastern
(1:45 pm Central, 12:45 pm Mountain, 11:45 am Pacific)

LeeAnn Marie Webster is the creator of eMail With H.E.A.R.T. and Lead Machine Lab, and the author of eMail Marketing Mastery. She helps entrepreneurs build, grow, and nurture their email lists (without being cheesy or sleazy). She is an inspirational speaker, lawyer, coach and entrepreneur with 20 years’ experience in marketing and business development in a range of industries.

LeeAnn is a digital nomad, having spent a full year traveling the US and putting the mobility of her business to the test! She has been featured in The Huffington Post, WGN Radio, Los Angeles Times and various national and local media outlets.

LeeAnn is also a runner and triathlete who recently completed her first full Ironman® event.

Maryanne Dersch

4:00 pm Eastern
(3:00 pm Central, 2:00 pm Mountain, 1:00 pm Pacific)

Get to Yes: 3 Secrets to Hearing Yes Faster, More Frequently, And With Less Follow-up (Part 2)